A (500) Grand Milestone
We’re happy to announce we hit a fun milestone this month! As of September, 2012 DSquared-Media has managed over $500,000 of advertising dollars through Google Grants! If you aren’t familiar with the program, Google Grants allows registered non-profits to receive up to $40,000 per month in free advertising on Google’s ad network, Adwords. DSquared-Media manages those.. read more →
Is ROI Awesome? Nope. It’s a Calculation.
Have you gotten calls from sales people promising top rankings on search engines, guaranteed clicks, or some other magic bullet that will grow your business and all you have to do is cut a check? I do, and I’m tired of it. In one such case I had a call who claimed to have found.. read more →
Word-Based Top Level Domains
It has been a long time in coming, but it looks like the Internet Corporation for Assigned Names and Numbers (ICANN) is getting ready to release word-based top-level domains, or GTLDs. This means instead of having a “.com” or “.org” address, you may soon have “.travel” or “.iPhone”. The process started several years ago when.. read more →
Top 10 Reasons Internet Marketing Campaigns Fail
Often times people have the right idea and plan to expand their company’s reach with a marketing campaign. They have high expectations from so many empty promises of a gazillion percent growth in sales after marketing professionals pitch and propose ideas, and agencies promising household recognition. The campaign launches with tons of money is spent.. read more →
Should You Optimize Your Site For Mobile?
The market share for smartphones is growing every quarter, as is the market share of tablet devices compared to laptop and PC sales. It is natural to think then that one should not just create a mobile version of the existing site, but optimize the site entirely for mobile. Is this a good idea? Well,.. read more →
Mobile Search: Online Marketing Meets Offline Customer Service
Recently while getting my car serviced I overheard a woman getting her vehicle checked in by the technician. “How did you hear about us?” he asks while doing some standard paperwork. “My check engine light came on, so I pulled off the freeway and looked up the closest service shop on Google Maps, and looked.. read more →